Cape Cod Mall will open at 12:30 a.m. this year on Black Friday - the day after Thanksgiving known for its early morning shopping deals to kick off the holiday shopping season.
The opening time will be the earliest ever for the mall, which is owned by Simon Property Group. It is part of a decision by Simon to open all of its malls in eastern Massachusetts at 12:30 a.m.
The earliest the mall had opened on Black Friday in recent years had been 4 a.m. last year.
The opening time applies to the main mall and other stores on the property have scheduled different opening times.
The mall will also have a "Rejuvenation Station" with "big comfy chairs and sofas" where shoppers can use free Wi-Fi and have a "more indulgent shopping environment than ever before," the mall said in an announcement.
The holiday season at the mall will also local holiday entertainment including carolers and choral groups.